Interactive 2016 CBB annual report highlights results

Interactive 2016 CBB annual report highlights results

The High Plains Journal

The 2016 Cattlemen’s Beef Board Annual Report now is available to provide results of Beef Checkoff Programs to the beef producers and importers who invest in this national self-help program. Located at http://2016annualreport.beefboard.org/, the report is offered in electronic form only, though the publishing program allows for interactive examples of checkoff programs and conversion to a PDF document for easy self-printing.

Included in the annual report is a letter from CBB Chairman Anne Anderson, an overview of revenues and expenditures for fiscal 2016, as well as names and photos of the beef producers and importers who served on the Board during the year. In addition, you’ll find summaries of results from each Beef Board budget category; these include promotion, research, consumer information, industry information, foreign marketing, and producer communications, and a multitude of storytelling images.

The goal of the publication is to demonstrate to beef producers and importers who pay into the checkoff not only how their dollars are being invested, but also the results of those investments. (In addition to the direct link above, all CBB annual reports since the start of the national checkoff program are available at http://www.beefboard.org/library/annual-reports.asp.)

“Fiscal 2016 marked the 30th year of national demand-building programs funded by America’s beef producers and importers,” said Anderson. “This is particularly momentous to me, because I remember participating in the meetings and phone calls and faxes and discussions that led to 79 percent of America’s beef producers voting to create this much-needed program to build demand for beef.

 “As a cattle producer and the 2016 chairman of the Cattlemen’s Beef Board,” she continued, “I can say with confidence that our checkoff dollars have been and continue to be invested for the benefit of our entire beef community and in concert with what producers said they wanted the program to do from its very start.”